performance marketing manager

توضیحات آگهی

About the Role The Performance Marketing Manager will be responsible for driving measurable business growth through data driven performance marketing strategies across digital channels This role goes beyond campaign execution The ideal candidate is someone who can understand the business discover growth opportunities challenge assumptions connect marketing performance to business outcomes and take ownership of decisions and results The ideal candidate combines business discovery analytical thinking performance marketing expertise and budget ownership to maximize growth and marketing efficiency Key Responsibilities Develop and execute multi channel performance marketing strategies aligned with business objectives and growth priorities Take ownership of performance marketing initiatives from business discovery and strategy development through execution analysis and optimization Work closely with business product analytics creative and other cross functional teams to understand business challenges and identify growth opportunities Analyze customer market campaign and business data to identify trends opportunities and areas for improvement Define and monitor key performance indicators such as ROAS CAC CPA CTR CVR AOV LTV revenue and customer acquisition Design execute and evaluate A B tests and structured marketing experiments across campaigns audiences creatives bidding strategies and landing pages Plan and execute large scale and mega campaigns managing their strategy budget allocation channel mix execution and performance evaluation Build performance reports and dashboards and turn data into clear actionable business recommendations Use SQL to query analyze and validate marketing customer and transactional data for campaign measurement and decision making Work with attribution and analytics data to evaluate channel effectiveness and understand the customer journey Ensure accurate campaign tracking conversion measurement and data collection across relevant platforms Collaborate with creative and content teams to improve campaign messaging and performance based on data and customer insights Identify opportunities to improve conversion acquisition efficiency customer value and overall marketing effectiveness Continuously evaluate the effectiveness of existing channels and explore new acquisition opportunities Requirements 3 years of experience in Performance Marketing preferably in e commerce marketplace fintech retail travel or other high scale digital businesses Strong business mindset with the ability to understand business objectives identify problems and translate them into measurable marketing initiatives Strong discovery mindset ability to ask the right questions investigate business and customer problems identify opportunities and challenge assumptions rather than simply execute predefined plans Proven experience owning performance marketing initiatives rather than functioning purely as a campaign executor Strong understanding of the Iranian digital marketing landscape including the cost performance scalability and role of different acquisition channels Proven experience in budget management and allocation across multiple marketing channels Experience working with large scale budgets and high impact performance campaigns Proven experience planning and executing mega campaigns or large scale marketing campaigns Strong analytical and problem solving skills with a highly data driven approach to decision making Strong knowledge of Google Ads and other relevant paid acquisition platforms Experience designing executing and evaluating A B tests and marketing experiments Proficiency with GA4 and reporting data visualization tools such as Looker Studio Tableau or similar platforms Working knowledge of SQL and the ability to independently query and analyze marketing and business data Strong communication and stakeholder management skills with the ability to present insights and influence business decisions Experience with CDPs CRM marketing automation platforms or audience segmentation systems Experience with marketing automation reporting automation or campaign management automation Experience with Google Tag Manager GTM and digital analytics tracking implementations Strong understanding of UTM structures conversion tracking pixels events and attribution models تهران تهران زعفرانیه تمام وقت زرنت مدیر میانی جنسیت تفاوتی ندارد اینترنت تجارت الکترونیک خدمات آنلاین