استخدام senior lifecycle marketing & automation specialist

توضیحات آگهی

Alibaba Travels is seeking a Senior Lifecycle Marketing Automation Specialist to drive customer retention and lifecycle marketing initiatives within the Digital Marketing team
This role is responsible for understanding customer behavior building meaningful customer segments designing scalable lifecycle journeys and launching data driven ECRM initiatives that improve customer engagement retention and long term customer value
Working closely with Digital Marketing Product Data Content SEO and Performance Marketing teams this role will transform customer insights into personalized experiences automated communication flows and measurable lifecycle improvements
Responsiblities
Drive lifecycle marketing initiatives across customer journeys including onboarding engagement re engagement and churn prevention
Build and optimize customer segments using behavioral transactional and engagement data
Design and execute personalized ECRM campaigns across Email Push Notification SMS and other customer communication channels
Build and optimize automated customer journeys including trigger logic audience management and campaign workflows
Identify customer lifecycle opportunities and translate insights into actionable retention initiatives
Analyze lifecycle performance and customer behavior providing data driven recommendations to improve marketing effectiveness
Design and execute experiments across messaging timing segmentation offers and journey logic to continuously improve results
Collaborate with Product Data Performance Marketing SEO and Content teams to align customer communication strategies
Leverage AI tools to improve segmentation personalization reporting and marketing workflows
Requirements
4 5 years of experience in Lifecycle Marketing ECRM Retention Marketing or Marketing Automation
Proven experience designing customer journeys segmentation strategies and automated ECRM campaigns at scale
Hands on experience with marketing automation platforms such as WebEngage
Strong analytical skills with the ability to translate customer behavior and data insights into actionable lifecycle initiatives
Advanced Excel proficiency familiarity with BI tools GA4 and SQL is a plus
Experience with A B testing campaign optimization and measuring marketing impact
Good understanding of paid marketing channels to collaborate effectively with Performance Marketing teams
Familiarity with AI tools for marketing workflows including segmentation personalization and reporting
Strong ownership problem solving skills and ability to work cross functionally
شرکت علی بابا Alibaba Group
دسته بندی دیجیتال مارکتینگ
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی کارشناسی
سابقه کار سه تا شش سال
حقوق توافقی
جنسیت مهم نیست
مهارت ها ECRM Marketing Digital Marketing
شهر تهران تهران