marketing manager

توضیحات آگهی

Marketing Strategy Market Share Growth Develop and execute marketing strategies and plans aligned with business objectives Lead the development of market share growth roadmaps based on product portfolio and market potential Prioritize marketing initiatives and allocate resources to maximize business impact Market Research Competitive Intelligence Oversee market research data collection and analysis to identify market trends and growth opportunities Monitor competitor activities pricing strategies and market share Provide data driven insights and recommendations to support sales and business decisions Brand Positioning Promotional Strategy Develop and refine product value propositions segmentation targeting and positioning STP Review and approve promotional and scientific content to ensure brand consistency accuracy and compliance with applicable regulations Marketing Campaign Management Plan execute and oversee ATL BTL and digital marketing campaigns Manage relationships with marketing agencies including selection contracting and negotiations Monitor campaign performance and implement optimization initiatives based on results Team Leadership Development Participate in recruitment onboarding and development of marketing team members Set performance objectives evaluate team performance and provide constructive feedback Foster team engagement collaboration and effective resolution of challenges Performance Monitoring Business Optimization Establish and monitor key marketing performance indicators including ROAS CAC CLV and ROMI where applicable Prepare and review periodic performance reports and recommend improvement actions Identify emerging marketing trends and technologies to enhance marketing effectiveness Evaluate pricing strategies and channel mix to improve return on investment Requirements Proven experience in marketing management preferably in the pharmaceutical industry Strong expertise in marketing strategy development campaign planning and budget management Solid knowledge of market research competitive intelligence and data analysis Experience with ATL BTL and digital marketing channels Demonstrated leadership and team development capabilities Strong understanding of marketing performance metrics including ROAS CAC CLV and ROMI Strong knowledge of pharmaceutical marketing regulations and compliance requirements Excellent decision making negotiation communication and project management skills Fluency in English both written and spoken تهران تهران باغ فیض تمام وقت دارویی واریان فارمد مدیر میانی جنسیت ترجیحاً آقا دارو