کارشناس ارشد پرفورمنس مارکتینگ

توضیحات آگهی

Wallgold is a digital gold platform on a mission to make gold accessible useful and part of everyday financial life for everyone We believe the future of finance in Iran lies at the intersection of technology and gold and we re building that future now
Responsibilities
Manage full funnel paid acquisition across Google Ads Cafe Bazaar Myket Tapsell Yektanet and other ad networks
Own acquisition performance optimizing CPA against ARPU LTV and payback targets rather than vanity metrics
Manage and allocate budgets across multiple channels based on performance
Own mobile attribution and MMP tools Adtrace Adjust including event tracking and data reconciliation
Build daily weekly and monthly performance reports using campaign and funnel data
Design and run structured A B tests for creatives audiences and bidding strategies
Manage agencies and vendors ensuring accountability for CPA and performance targets
Monitor ad fraud tracking issues and funnel anomalies
Collaborate with Product Data and CRM teams to improve activation and retention
Requirements
3 years of experience in Performance Growth Marketing with proven paid budget ownership
Essential experience in mobile app user acquisition
Strong understanding of CPI CPA ROAS LTV ARPU payback period and retention metrics
Hands on experience with MMP platforms such as Adtrace or Adjust
Advanced Excel Google Sheets skills SQL is a plus
Familiarity with GA4 Google Tag Manager and tracking fundamentals
Strong analytical mindset with a data driven no guess approach
Working proficiency in English
شرکت خلق ثروت سرزمین پارسه
دسته بندی بازاریابی برند دیجیتال مارکتینگ سئو طراحی گرافیک طراحی انیمیشن و موشن گرافیک مدیر تولید مدیر سایت مدیریت کارخانه
نحوه همکاری تمام وقت
نوع همکاری ترکیبی
مدرک تحصیلی طراحی صنعتی
سابقه کار کارشناس ارشد متخصص
حقوق توافقی
شهر تهران