استخدام senior creative copywriter

توضیحات آگهی

About the Role
DG Shahr s Marketing team is looking for a Senior Creative Copywriter to bring stronger creative thinking and sharper writing into campaigns and customer facing communications This role is focused on turning business and campaign briefs into memorable ideas headlines taglines slogans hooks scripts and channel ready copy that can improve attention engagement and conversion
Key Responsibilities
Campaign Creative Copywriting
Develop Big Ideas verbal concepts campaign lines slogans headlines taglines hooks CTAs and supporting copy for integrated campaigns
Turn campaign briefs offers and propositions into clear distinctive and persuasive messages rather than purely informational copy
Create multiple messaging routes and copy variations for different audiences offers funnel stages and channels
Write copy for OOH DOOH digital ads landing pages CRM SMS social video scripts B2B materials product or feature communications and other marketing touchpoints
Support naming promotional mechanics campaign themes and offer framing when strong verbal thinking is required
Rewrite and simplify complex product credit or financial propositions into customer friendly and compelling language
Creative Concept Development
Participate early in campaign ideation not only after the visual concept or media plan is defined
Work closely with the Art Director to develop integrated verbal and visual concepts for major campaigns
Bring references cultural insights wordplay storytelling hooks and fresh creative angles into campaign development
Challenge weak or generic copy and propose stronger creative alternatives that remain on brief and commercially relevant
Build reusable messaging territories and copy frameworks for recurring campaign product or promotional themes
Channel Adaptation Copy Testing
Adapt the core campaign idea into channel specific copy without losing the central message or creative quality
Develop copy variants for A B testing performance creative landing pages CRM and audience specific communication
Work with Performance and Campaign teams to learn from CTR CVR engagement response and conversion data and improve future copy
Work with Retention to tailor copy to lifecycle stage and segment while Retention remains the owner of journey trigger timing and audience logic
Social Content Creative Support
Support Social and Content teams with creative campaign copy hooks formats and verbal ideas when needed
Help elevate social storytelling and campaign related content beyond purely informational or news style writing
Contribute copy and creative ideas for special social formats launches activations and campaign moments
This role does not own the social calendar content strategy publishing community management or overall communication plan These remain under MarCom and the relevant channel owners
Brand Voice Cross functional Collaboration
Write within DG Shahr s Tone of Voice and apply the verbal direction defined by MarCom across customer facing copy
Help MarCom identify practical improvements to verbal guidelines based on real campaign and channel use without owning Brand Voice strategy
Work closely with Campaign Growth on campaign objectives and messaging needs and with the Art Director on verbal and visual concept integration
Collaborate with Retention Performance Social Product Marketing Product and Business teams when copy is needed for their customer facing initiatives
Ensure claims offers terminology and customer promises are clear consistent and aligned with the approved brief
AI assisted Creative Writing
Use AI tools for ideation research copy exploration variation and production speed while maintaining original thinking and human judgment
Use AI to explore more creative routes and message variations not as a substitute for strong writing editing and creative decision making
Develop practical AI assisted workflows for recurring copy tasks where they can improve speed without reducing quality or brand consistency
Requirements
4 years of experience in Copywriting Creative Copywriting Advertising Content Writing or a related creative role
Strong portfolio demonstrating campaign ideas headlines slogans taglines scripts advertising copy and multi channel creative work
Excellent Persian writing skills with strong command of tone rhythm clarity word choice editing and verbal creativity
Ability to turn a business or campaign brief into a creative verbal concept rather than only executing requested text
Experience writing for multiple formats such as digital ads social landing pages CRM SMS video OOH and branded content
Strong understanding of marketing objectives customer journeys and the role of copy across Awareness Acquisition Activation and Conversion
Ability to work closely with Art Directors Designers Campaign MarCom Social Performance and CRM teams
Strong editing and proofreading skills with high attention to detail
Ability to manage multiple briefs and deadlines in a fast paced marketing environment
Working English proficiency for research references tools and adapting international creative inspiration
Nice to Have
Experience in Fintech Lendtech E commerce Technology or high growth consumer brands
Experience in an advertising or creative agency and exposure to integrated campaign development
Experience with performance oriented copy testing and using campaign data to improve messaging
Experience writing for financial credit installment or other products that require simplifying complex propositions
Practical experience using AI tools for ideation research variation and creative writing workflows
شرکت دیجی شهر DG Shahr
دسته بندی دیجیتال مارکتینگ
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی کارشناسی
سابقه کار سه تا شش سال
حقوق توافقی
جنسیت مهم نیست
مهارت ها تولید محتوا Copywriting creative
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