مدیر بازاریابی دیجیتال

توضیحات آگهی

The roleYou will own marketing for AHA The goal is simple generate a steady flow of qualified inbound leads from our target industries in Australia New Zealand the United States and Europe and support the sales team with the content and campaigns they need to close You will run the whole marketing function with a modest budget so you need to be hands on commercially minded and able to get results through AI tools and automation rather than headcount
This role can be full time or part time depending on the candidate The scope of the role will be adjusted to match the hours agreed
What you will do
Build and run the marketing plan for AHA focused on lead generation within our target industries and ideal customer profile
Produce content for the website LinkedIn email and events including articles case studies landing pages webinars and short video using AI to draft edit and repurpose at speed
Manage marketing automation and nurture journeys in Dynamics 365 Customer Insights and ActiveCampaign including segmentation scoring and handover of qualified leads to sales
Run and optimise paid campaigns across Google Ads LinkedIn and Meta including retargeting within an agreed monthly budget
Manage the AHA website on WordPress including publishing SEO and conversion improvements
Improve AHA 39 s visibility in AI search and large language model answers generative engine optimisation alongside traditional SEO
Plan and deliver events such as executive dinners sponsored events and webinars
Report on marketing performance in Power BI including pipeline sourced cost per lead and campaign return
Coordinate with the sales team and the wider Agile Insights marketing team on shared campaigns and brand consistency
What we are looking for
Three or more years in B2B marketing for software SaaS or technology solutions
Experience marketing technology solutions to buyers in the US and European markets and an understanding of how those buyers research and purchase
Demonstrated results generating leads for a sales team not just brand activity
Strong writing and editing skills in English
Hands on with marketing automation CRM paid media and web content You do the work yourself rather than brief an agency
Comfortable owning a small budget and reporting on return
Experience marketing to HR people and culture or executive audiences is an advantage
AI and tools
AHA runs marketing with AI first You must have current practical experience using AI in a marketing role and be able to show what it has produced You will be expected to use the following from day one
Claude or similar large language model assistants for content creation campaign planning research copy variants and reporting
AI features within Google Ads LinkedIn and Meta for campaign optimisation and creative testing
Microsoft Dynamics 365 Customer Insights marketing for inbound nurturing segmentation and lead scoring
ActiveCampaign for outbound email automation and workflows
WordPress for website management and publishing
Power BI for marketing reporting and dashboards
Microsoft 365 including Teams and Copilot
AI tools for design video and audio content such as Canva AI or similar
How you will be measured
Qualified inbound leads delivered to sales each month
Pipeline and revenue sourced or influenced by marketing
Cost per qualified lead and campaign return on spend
Website traffic conversion rate and search visibility
Email engagement and nurture conversion rates
Employment terms
Employment type Full time or part time offshore contractor or employee depending on location
Hours Flexible Core overlap with Australian business hours for team and campaign coordination
Remuneration USD salary commensurate with experience and hours agreed paid in USD
Location Remote offshore
Reports to CEO Agile HR Analytics
How to apply
Send your CV and a short four slide presentation saved as a PDF We use the slides to see how you think and communicate so keep them clear and specific One slide each on
Your skills and experience the hard skills and soft skills you bring with evidence
Why you want to work with us
How you would add value to AHA in the first 12 months
What you expect to get out of this role
On your skills and experience slide include two or three examples of marketing work you have produced using AI tools with a line on the result each one achieved
Applications without the slide deck will not be considered
شرکت اجایل مستر آنالایتز
دسته بندی بازاریابی برند دیجیتال مارکتینگ سئو
نحوه همکاری فریلنس
نوع همکاری دورکاری
مدرک تحصیلی مدیریت بازرگانی تجارت
سابقه کار مدیر ارشد
حقوق 800000000 تا 1000000000 میلیون تومان
شهر تهران