استخدام retention & lifecycle manager در دیجی شهر

توضیحات آگهی

شرکت دیجی شهر در تهران جهت تکمیل کادر خود از واجدین شرایط زیر دعوت به همکاری می نماید
Description
job title
About the Role
DG Shahr s Marketing team is looking for a Retention Lifecycle Manager to own customer lifecycle strategy and drive higher activation engagement repeat usage retention and customer lifetime value This role will design customer journeys across key lifecycle stages use behavioral and transactional data to build meaningful segments and translate customer insights into personalized communication retention campaigns and automated flows The person in this role will work closely with Product BI Data Business Performance and other Marketing teams to continuously improve the customer experience and build a scalable lifecycle marketing ecosystem across current and future owned channels
Key Responsibilities
Lifecycle Strategy Journey Design
Own the customer lifecycle across Onboarding Activation Conversion Repeat Usage Retention Churn Prevention Reactivation and Win back
Map key customer journeys and identify communication opportunities friction points and drop offs across the funnel
Define trigger based and segment based journeys based on customer behavior transaction history lifecycle stage and value
Maintain clear journey logic including entry exit criteria communication frequency prioritization and suppression rules
CRM Automation Campaign Execution
Design launch and optimize targeted CRM and lifecycle campaigns across relevant owned communication channels
Build automated and multi step journeys using Marketing Automation platforms or orchestration tools
Work with Product BI Data and Tech teams to define the events attributes triggers and data flows required for automation
Support the implementation and evolution of CRM infrastructure using APIs webhooks no code low code tools such as n8n or dedicated Marketing Automation platforms
Ensure campaign and journey execution quality including audience selection messaging timing links triggers and customer experience
Retention Customer Value Growth
Develop initiatives to improve repeat usage retention transaction frequency product adoption and LTV
Design targeted initiatives for different customer segments such as new active low activity inactive high value and at risk customers
Identify opportunities for Cross sell Reactivation Loyalty Referral and personalized offers
Partner with Product and Business teams to increase adoption and usage of key DG Shahr products and services
Segmentation Analytics Experimentation
Build behavioral lifecycle and value based customer segments using customer and transaction data
Define and monitor KPIs such as Activation Rate Repeat Rate Retention Churn Reactivation Conversion Frequency and LTV
Design and run A B Tests holdout tests message tests offer tests timing tests and journey experiments
Measure the incremental business impact of CRM initiatives rather than relying only on delivery click or engagement metrics
Analyze campaign and journey performance and translate insights into clear optimization actions
Cross functional Collaboration
Work closely with Product BI Data Business Tech Creative Content Customer Support and Performance Marketing teams
Translate customer behavior and lifecycle insights into Product Communication and Growth recommendations
Define CRM and lifecycle measurement requirements and work with BI Data teams to build relevant dashboards and reporting
Continuously improve lifecycle processes automation capabilities and ways of working across teams
Requirements
4 years of experience in CRM eCRM Lifecycle Marketing Retention Marketing Marketing Automation or related roles
Strong understanding of customer lifecycle management segmentation personalization retention and CRM strategy
Hands on experience designing and executing triggered and multi step customer journeys
Experience working with Marketing Automation or CRM platforms
Strong analytical mindset and ability to turn behavioral and transactional data into actionable customer strategies
Good understanding of Funnel Cohort Analysis Retention Churn LTV and Conversion metrics
Experience designing and evaluating A B tests and lifecycle experiments
Ability to define data event and trigger requirements in collaboration with Product BI Data and Tech teams
Strong project management stakeholder management and cross functional collaboration skills
Strong ownership and execution mindset with attention to detail
Nice to Have
Experience in Fintech Lendtech E commerce Marketplace or high transaction digital businesses
Experience with Marketing Automation platforms such as WebEngage Insider Intrack Zebline or similar tools
Familiarity with SQL Metabase BI tools or customer analytics
Experience working with APIs webhooks or automation tools such as n8n
Experience with Loyalty Referral Cross sell and Win back programs
Practical experience using AI tools for segmentation personalization campaign ideation analysis copywriting and workflow automation
Retention Lifecycle Manager
eCRM Marketing Automation
در صورت مشاهده ناقص به راست بکشید
متقاضیان واجد شرایط می توانند با کلیک روی لینک تکمیل فرم استخدام رزومه خود را ارسال نمایند
شرکت دیجی شهر
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی مقطع تحصیلی اعلام نشده
سابقه کار سابقه دارد 4 سال
حقوق حقوق توافقی
جنسیت آقا و خانم
شهر تهران