استخدام marketing communications manager برای دیجی‌ شهر در تهران

توضیحات آگهی

شرکت دیجی شهر در تهران جهت تکمیل کادر خود از واجدین شرایط زیر دعوت به همکاری می نماید
Description
job title
About the Role
DG Shahr s Marketing team is looking for a Marketing Communications Manager with strong commercial judgment excellent negotiation skills and a solid understanding of integrated marketing campaigns
This role sits at the intersection of Brand PR Campaign Management Media Performance Marketing Partnerships and Business Development The person in this role will be responsible for identifying high value media and partnership opportunities developing the strategy behind them negotiating commercial terms and owning execution from start to finish
Key Responsibilities
PR Management
Develop PR strategy and manage brand reputation and crisis communications
Build brand media relations and release scheduled targeted news
Outbound OOH Campaign Strategy
Develop and execute strategies for outbound marketing campaigns
Plan and manage OOH and DOOH campaigns
Identify and evaluate new advertising and media opportunities based on DG Shahr s brand and growth objectives
Develop the right media mix based on campaign objectives target audience reach frequency cost and expected impact
Negotiate directly with media owners agencies advertising vendors and suppliers
Own advertising projects end to end from briefing and negotiation to contracting execution and final reporting
Manage campaign and media budgets while maximizing commercial and media value
Campaign Management
Contribute to the strategy and logic behind major integrated marketing campaigns
Translate business objectives into campaign strategies media plans and executable action plans
Coordinate cross functional execution across Brand Creative Acquisition Content Social Media Product and other relevant teams
Manage campaign timelines deliverables budgets dependencies and execution quality
Analyze campaign performance and extract actionable learnings for future campaigns
Understand the marketing funnel and the role of different channels across awareness acquisition activation engagement and revenue
Performance Marketing Campaign Economics
This position is not necessarily a hands on Performance Marketing role but the candidate should have a strong understanding of performance marketing principles and campaign economics
Responsibilities include
Understanding key metrics such as CAC CPA CPM CPC CTR Conversion Rate ROI and ROAS
Evaluating media and campaign opportunities from both marketing and commercial perspectives
Comparing advertising opportunities based on cost reach audience quality conversion potential and strategic value
Collaborating with Acquisition and Performance teams to measure the impact of outbound campaigns and partnerships
Using campaign data and performance indicators to support decision making
Partnerships B2B Deals Co Marketing
Identify relevant brands platforms and businesses for strategic partnerships
Develop and negotiate co marketing campaigns
Structure and close advertising marketing and B2B partnership deals
Design win win partnership models between DG Shahr and external partners
Build relationships with major brands platforms media companies and ecosystem partners
Develop partnerships that can contribute not only to brand awareness but also to acquisition activation engagement or revenue
Manage key partner relationships and identify opportunities to expand successful collaborations
Barter Deals Commercial Negotiation
Identify opportunities for barter based advertising and media deals
Structure the financial and commercial logic of barter agreements
Negotiate to maximize the media and business value DG Shahr receives from each partnership
Assess the real market value of media inventory and services against rate cards and comparable market pricing
Manage contractual commitments and deliverables across barter and partnership agreements
Build and maintain a strong professional network across media owners agencies brands and business partners
Requirements
3 6 years of relevant experience in PR Marketing Advertising Media Campaign Management Partnerships or Business Development
Proven experience managing large scale marketing or advertising campaigns
Strong understanding of offline digital and media advertising ecosystems
Excellent negotiation and deal making skills
Strong commercial mindset and ability to structure mutually beneficial deals
Good understanding of Performance Marketing and campaign economics
Analytical mindset with the ability to work with campaign data and KPIs
Ability to manage multiple projects and stakeholders simultaneously
High level of ownership and ability to independently drive projects forward
Ability to prepare proposals business cases media plans and management reports
Experience managing vendors agencies and commercial contracts
Strong understanding of both brand building and growth oriented marketing
Nice to Have
Experience in Fintech Lendtech or E commerce
Experience managing significant advertising budgets
Direct experience negotiating with media owners and advertising agencies
Marketing Communications Manager
در صورت مشاهده ناقص به راست بکشید
متقاضیان واجد شرایط می توانند با کلیک روی لینک تکمیل فرم استخدام رزومه خود را ارسال نمایند
شرکت دیجی شهر
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی مقطع تحصیلی اعلام نشده
سابقه کار سابقه دارد 3 سال
حقوق حقوق توافقی
جنسیت آقا و خانم
شهر تهران