استخدام ecrm specialist

توضیحات آگهی

About the Role
We are looking for an eCRM Specialist to turn customer behavior and data into meaningful personalized customer experiences and growth opportunities
You will continuously analyze customer behavior build and optimize segments run experiments and measure campaign performance to identify what works best Working closely with Product Data Performance Content and Design teams you will help create more relevant customer communications while driving engagement conversion retention and customer value
What You ll Do
Design execute and continuously optimize eCRM campaigns and customer journeys across channels such as SMS Push Notifications and Email covering use cases from onboarding and activation to cross sell re engagement and churn prevention
Build and continuously optimize customer segments based on user behavior characteristics and lifecycle stage to deliver targeted and personalized communications
Design and run A B tests across messaging timing audience segments offers and campaign logic and use the results to improve campaign performance
Monitor and analyze key campaign metrics such as CTR Conversion Rate Uplift and ROI and translate insights into actionable recommendations
Identify customer growth and engagement opportunities through behavioral and performance data and turn them into actionable ECRM initiatives and campaigns
Monitor and optimize campaign delivery costs and efficiency to maximize return on investment
Collaborate closely with Product Data Performance Content and Design teams to plan and execute effective customer communication initiatives
Build and maintain reports and dashboards to monitor ECRM performance and customer engagement
Leverage AI tools to improve efficiency and effectiveness in segmentation personalization analysis reporting and dashboard creation
What We re Looking For
Hands on experience with an ECRM or Marketing Automation platform such as WebEngage Intrack or similar tools
Good understanding of fundamental marketing concepts and the principles of creating value for customers
Practical experience with Google Analytics and Google Tag Manager
Solid understanding of A B testing control groups and uplift analysis
Experience with data analysis and hands on knowledge of Google Sheets and Looker Studio
Good understanding of customer segmentation lifecycle marketing and retention
Strong analytical thinking and a data driven approach to decision making
Basic knowledge of SQL is a plus
Key Competencies
Analytical Data Driven Thinking Ability to analyze customer and campaign data identify patterns and turn insights into actionable initiatives
Experimentation Problem Solving Ability to formulate hypotheses test different approaches learn from results and continuously optimize
Ownership Results Orientation Takes responsibility for outcomes and follows initiatives through from idea to execution and measurement
Collaboration Communication Works effectively with cross functional teams and communicates ideas insights and results clearly
Learning Agility Quickly learns new tools technologies and approaches and applies them effectively to improve customer engagement
شرکت ازکی Azki
دسته بندی دیجیتال مارکتینگ
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی کارشناسی
سابقه کار سه تا شش سال
حقوق توافقی
جنسیت مهم نیست
مهارت ها ECRM دیجیتال مارکتینگ Google Analytics
شهر تهران تهران