استخدام senior performance marketing specialist

توضیحات آگهی

Job Description
About the Role
We are looking for a Senior Performance Marketing Specialist to lead the planning execution measurement and optimization of performance marketing initiatives across digital channels This role is highly focused on driving scalable customer acquisition revenue growth and marketing efficiency through data driven decision making
Key Responsibilities
Identify the best ad placements and craft cost effective proposals across in app ad networks fixed banners and app tiles
Plan launch monitor and optimize campaigns to achieve business objectives and performance targets Track and optimize key performance metrics including ROAS CPA CAC Conversion Rate CTR Revenue and Customer Lifetime Value LTV
Execute performance marketing strategies across Ad Network Google Ads Search Performance Max Display retargeting platforms and other paid acquisition channels
Lead implementation validation and optimization of tracking infrastructure using Google Tag Manager GTM Google Analytics 4 GA4 conversion APIs and other measurement solutions
Build dashboards and performance reports to communicate results and recommendations to stakeholders
Collaborate closely with Product ِ BI CRM Content Design and Commercial teams to improve user journeys landing pages and conversion funnels
Requirements
Minimum 3 years of hands on experience in Performance Marketing
Strong expertise in Google Ads including Search Performance Max Display remarketing and audience strategies
Work hands on with Iranian ad networks such as Yektanet and MediaAd
Advanced knowledge of Google Tag Manager GTM Google Analytics 4 GA4 conversion tracking event tracking and attribution
Strong analytical and problem solving skills with a data driven mindset
Strong communication and presentation skills
Excellent communication and stakeholder management skills
Experience working in an e commerce company is highly preferred
Nice to Have
Experience in Fintech Lendtech or E commerce
شرکت دیجی شهر DG Shahr
دسته بندی دیجیتال مارکتینگ
نحوه همکاری تمام وقت
نوع همکاری حضوری
مدرک تحصیلی کارشناسی
سابقه کار سه تا شش سال
حقوق توافقی
جنسیت مهم نیست
مهارت ها دیجیتال مارکتینگ طراحی و اجرای کمپین تبلیغاتی Google Analytics
شهر تهران تهران