marketing excellence manager

توضیحات آگهی

We are looking for a Marketing Excellence Manager to lead marketing process automation analytics infrastructure and performance measurement across the organization This role operates at the intersection of process design data and technology ensuring that marketing activities are measurable efficient and clearly linked to business impact Although positioned within the Digital Growth Hub the mandate extends across the broader marketing function partnering closely with the CMO functional marketing leads MCI D T and Finance Key Responsibilities Map and optimize end to end marketing workflows across Category Trade MCI and DGH teams identifying inefficiencies and implementing structured automated solutions Design and deploy automated processes for campaign briefing approvals asset routing budget tracking reporting and research workflows Build and maintain the marketing effectiveness framework covering brand equity tracking campaign ROI media attribution and trade activation performance Own the marketing dashboard ecosystem designing and maintaining Power BI dashboards used by the CMO and functional leads Partner with MCI and Digital teams to integrate survey retail digital and trade data into a unified and actionable view Support attribution modelling media mix analysis and structured A B testing programs to ensure insights translate into planning decisions Identify and pilot AI and automation tools that improve efficiency and insight generation ensuring responsible and practical adoption Collaborate with D T and Finance to align data infrastructure and ROI measurement frameworks across the organization Requirements 6 8 years of experience combining marketing operations analytics or marketing technology with hands on process improvement initiatives Proven track record of building dashboards and measurement systems used by senior stakeholders Experience leading end to end automation projects including process mapping tool selection implementation and adoption FMCG or CPG experience preferred exposure to consumer insights functions is a strong advantage Advanced proficiency in Power BI working knowledge of SQL or Python for data extraction and preparation Familiarity with marketing automation tools e g Zapier Make and API integrations Working knowledge of GA4 and CRM or data warehouse environments Practical understanding of AI tools and their application in marketing workflows تهران تهران فتح صنعتی تمام وقت شرکت صنعتی سپنتا بهشهر صافولای سابق مدیر میانی جنسیت تفاوتی ندارد کالاهای مصرفی و تند گردش