marketing data analyst

Job Description Alibaba is seeking a Marketing Data Analyst to turn data into insights that sharpen our marketing strategy and execution This role is critical for measuring impact improving efficiency and enabling smarter data driven decision making across both performance and brand marketing The ideal candidate is analytical detail oriented and deeply familiar with digital marketing disciplines and channels They will partner with performance and brand teams to optimize campaigns uncover customer insights and identify growth opportunities that strengthen Alibaba s position as the leading OTA in Iran Reponsibilities Collect structure and analyze marketing data from multiple channels web app SEO paid acquisition ECRM social etc Build and maintain dashboards to track KPIs campaign performance and user behavior Ensure data accuracy and consistency across all sources and reports Measure the effectiveness and ROI of marketing activities providing actionable recommendations Support channel owners SEO Paid ECRM etc with insights to improve targeting messaging and conversion rates Contribute to A B test design execution and evaluation for campaigns creatives and landing pages Segment audiences and analyze customer journeys to support personalization and retention strategies Conduct cohort analysis to identify churn risks LTV growth drivers and cross sell upsell opportunities Translate complex data into clear actionable insights for marketing and business stakeholders Partner with performance brand and product teams to align analysis with business goals Present insights and recommendations to senior leadership in a clear compelling way Explore advanced analytics and AI driven methods to forecast trends and improve campaign efficiency Continuously research marketing analytics best practices to strengthen Alibaba s data driven edge Support marketing attribution and forecasting models Requirements 3 years of proven experience as a data analyst marketing analyst or similar role Strong skills in SQL Excel Google Sheets and data visualization tools e g Tableau Power BI Looker or similar Solid understanding of digital marketing channels SEO SEM ECRM etc Experience with digital marketing platforms Google Analytics Google Ads Webengage etc Strong grasp of marketing KPIs CAC ROAS LTV retention funnels Ability to turn raw data into clear stories and visual reports Familiarity with experimentation frameworks and incrementally testing Experience working with data warehouses and ETL processes nice to have Knowledge of Python or R for advanced analytics nice to have Extra Advantage Background in performance marketing and hands on experience with campaign optimization تهران تهران کوی بیمه تمام وقت شرکت سفرهای علی بابا کارشناس ارشد جنسیت تفاوتی ندارد اینترنت تجارت الکترونیک خدمات آنلاین

marketing data analyst

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